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Tony Ludovico is a world renowned marine wildlife photographer/videographer and artist. When you look at Tony’s images, you are not just seeing a fish or a pretty reef, you are experiencing the pure and unadulterated underwater world, captured… one breath at a time.
William Andina is TH2O’s creative director. William Andina is focused on his love and passion for the ocean and living his dream of creating a worldwide oceanic brand along with his artistic ocean loving partners/friends.
“Interesting” is the word many that know Tony Ludovico well would use to describe his persona. Tony has never followed the beaten path or danced to anyone else’s drumbeat, he has always made his own way. From the time he was a child he deviated from the crowd, pursued his passions and followed his heart. Ironically, Tony was raised in upstate New York and had very little exposure to the water until he moved to Florida after graduation. He immediately found work… and the Sea.
The restraints of the world had no chance against the magnetism that water had to his soul; so, when Tony quit his comfortable seven-year career with the railroad to frolic with his salty mistress, not many were surprised.
Tony began his underwater career as a videographer. His hobby while he was a victim of the real world was spear fishing. He enjoyed it so much that he wanted to find a way to share his experiences with others. Because having someone follow him with a camera was not ideal, it led to his development of an underwater camera that he mounted on the top of his head with a box containing its components nestled into a modified pocket on the leg of his wetsuit. This prehistoric system, dubbed the Activ-Eye, was what he used to film his first DVD called Spearfishing in the Palm Beaches. His hobby turned into a paying job when he was hired as the underwater videographer for the Television Show Reel Adventures. Tony wasn’t satisfied though until the day that he took his first underwater still photograph. He felt that a video or clip was easily forgotten, but a picture was tangible and remained in the mind.
In true Tony form, he strayed from the mainstream in his method of capturing underwater images. A bit of an artistic purist, he left anything that would alter the behavior or appearance of the underwater world on land and entered the ocean with only the air in his lungs and a camera with no flash. By only using ambient light and holding his breath for up to four minutes at a time, he is able to blend in and capture the sea life in their true form, behaving as they normally would; allowing him to show the world a glimpse of what it is really like to be the proverbial “fly on the wall” under the waves.
Years of hard work and perseverance have paid off for Tony and his dreams have come to fruition. The fine art and the fishing communities alike quickly took notice to his unique style of photography. The drastic difference in the audiences that his images attract is itself a conundrum, but is also a perfect demonstration of how Tony’s individuality shows through his art. When you look at Tony’s images, you are not just seeing a fish or a pretty reef, you are experiencing the pure and unadulterated underwater world, captured… one breath at a time.
-As written by Brooke Heddon
William Andina is a Miami, Florida native with over 25 years’ experience as an Artist in mixed media including website design, branding and marketing. He holds an Associate’s Arts degree from the International Fine Arts College in Miami, FL where he majored in commercial arts and computer graphics.
William began his career as a graphic designer and computer graphic artist working on projects for major corporate companies such as American Express, Bacardi and Burger King.
He soon after became the head designer with one of the largest embroidery companies in the United States. His managed accounts for various governmental agencies and universities, as well as the Armed Forces and brands such as Harley Davidson, Cooper Tires and Kmart.
In 2000, William created Nvision Multimedia (nvmm.com), a graphic design/multimedia company in Coral Gables, Florida where he assumed the role of creative director, making him responsible for all the overall creative vision of the company. His ability to think outside of the box and create unique ways for clients to stand out from the competition attracted big names such as Del Monte Foods, Oceania Cruises, Ron Jon Surf Shop, Quaker Oats,
Cordis (a Johnson & Johnson Company), FIU, Fisher Island, Oliva Cigars. Mary Brickell Village, and Beauty Schools of America. Other companies he has helped to represent through local advertising and marketing agencies include Kodak Latin America with Walt Disney Corp. and HBO Latino.
Always the creative thinker, William expanded his talent by creating a series of clothing lines. His personal clothing brand has been embraced by professional athletes, musicians and TV celebrities such as Donnie Wahlberg, Chayanne, Frank Gore, Alfonso Soriano, Mike “The Situation” Sorrentino, Roy “Big Country” Nelson and many others. He also partnered with the World Series of Poker to create a WSOP line and with Major League Baseball player, Geo Gonzalez to create an exclusive T-shirt line that promoted the Washington Nationals playoff run in 2012. .
Currently, William Andina is focused on his love and passion for the ocean and living his dream of creating a worldwide oceanic brand along with his artistic ocean loving partners/friends. William is a partner of TH2O LLC. for which he is the Head Artist/Designer and Creative Director. As such, he is responsible for all the artwork and direction of the brand which includes all advertising and marketing materials.